Email marketing, at first glance, seems simple and straightforward, and unfortunately, is often an afterthought for many marketers. However, when applied correctly, email marketing can be an incredibly cost effective means of dramatically increasing revenue. An...
I recently homage and a visit to the Toys R’ Us in Times Square in New York City. I heard an awful lot of “because I want it” through the din as only kids can. It was said so emphatically and with such conviction, but is of course followed with...
While it’s getting harder to find a marketer that has not adopted some level of search marketing religion, I am still amazed by the number of marketers without a serious initiative built upon an email marketing customer and prospect database. High quality email...
AdAge recently reported the gripes of the media world over how Google’s results ranking system was burying major media companies “expensive professional content within the search engine’s undifferentiated slush of results.” Nevermind the irony...
Yesterday I decided to try a new sandwich shop. This was a big step for me because I am a creature of habit. I placed my order and waited and waited and waited. I went up to ask the counter girl about my order, and she quickly replied, “great food is worth...
