Online display advertising has been declining, according to Nielsen, with spending dropping 6.4% in 2008. With the advent of search, email and SEO as online marketing vehicles, display advertising has grown stale. This current decline, however, is the result of...
Whenever the economy takes a slide, the marketing department of a given brand is one of the first to face a budget cut. How to maintain marketing effectiveness in the midst of a budget cut is one of the primary challenges of a brand’s marketing arm. During the...
The Search Engine Marketing Professional Organization (SEMPO) has released its findings on search marketing spending for 2008. Over the course of last year, a total of $13.5 billion dollars was spent on search marketing with nearly 90% of that total spent on paid...
A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email’s call to action (CTA). The most commonly used call to action is still the...
Tracking your banner campaigns has become an incredibly valuable part of Google Analytics. You now have the ability to track by source, medium, campaign, keyword, and content using Google’s URL Builder. This tool allows you to easily append tracking variables...
