What is an advanced segment? Advanced segmentation in GA is a functionality that allows you to further dissect your data and customize Google Analytics reports. This can help you understand customers better by identifying how different types of visitors behave...
If you are still using setVar to populate a user-defined segment you should be aware that that function has been deprecated. It will still function as is, but any new features or functionality will be introduced using the Set Custom Variable code:...
Google AdWords has recently introduced a new filtering option available at campaign, ad group, keyword and ad level. The top right button that exists in all page views called “Filter and Views” allows you to setup one or more filters by which to segment...
There are several activities the smartest email marketing pros tend to nail down when either starting, or perhaps re-starting an email marketing program. This segment of “Getting The Message” is focused on getting your list in order. Permission. Ask and ye...
In a recent news article on Yahoo! Finance, the US GAO advises that the US Postal Service is in dire straits, and is likely to run out of money by September! http://finance.yahoo.com/news/Post-office-cited-by-GAO-as-a-apf-1733443566.html?x=0&.v=4 Email pundits...
