(Not the kinds of goals you kick, but the kinds of goals you set). You know what you want out of your website, you have determined what success means to you, but you are not sure how to track it. The answer is goal setting in Google Analytics. Follow these steps to...
Conversion optimization is a topic that almost everyone can get excited about. Who doesn’t want to share in the glory when you’ve doubled or tripled the conversion rate? Few people would say “no” given the opportunity to increase a...
Designing emails is kind of like watching the food channel, everything is spelled out for you, but you actually have to taste it to make sure you get it right and serve it to make sure others agree. Same thing goes for email, you can follow the process, but until you...
Oracle has filed suit against Google alleging patent infringement on it’s new asset, Java. If you didn’t know, the Android mobile OS is run in part on a Google modified version of Java. Oracle says this is a no-no. As we regularly see now in online...
“404” is the status code that is returned to a web browser when a page cannot be found, often referred to as a “Not Found” error. This is bad not only from an end user standpoint (it makes it look like the website is broken or does not exist),...
