Today, email is used to support the communications needs of many different types of organizations, ranging from big businesses to small local schools, and just about every personal communication need imaginable. In this post, we’ll provide a general overview of...
Search engine optimization (SEO) continues to be an integral part of a business’s marketing campaign, and now, Google Places is making it even easier. Plus it’s free. Google Places now includes additional features on the search engine results page (SERP)...
In past blog posts about search engine optimization, we’ve referenced using tools such as Bing Webmaster Tools to deal with issues such as 404 errors and the importance of XML sitemaps. Recently, Bing added some new features to its Webmaster Tools to enhance its...
Recently, the Google Analytics team made a change to how sessions are defined in GA: Before – More than 30 minutes have elapsed between pageviews for a single visitor. – At the end of a day. – When a visitor closes their browser. After – More...
Why is Search Engine Marketing important for B2B companies? Let’s start with the raw numbers. In 2010, there were 100 million searches for healthcare related equipment. Of those searches, the vast majority was seeking specific answers to specific questions....
