Let’s look at the ideas, insights and strategies for becoming what I have termed a “Data Athlete.” This term has evolved during the many years I have been involved with training and developing exceptionally smart creative analysts. These...
Dow Jones Chief Executive Les Hinton referred to Google as a “Digital Vampire” today (see the article in Crain’s New York). As an online marketing company, even I am not sure how fair it is to put all the responsibility on Google for...
You don’t have to be a programmer or developer to be an advanced user of Google Analytics. One of the most powerful aspects of the tool is also one of the most basic features to set up, Goals. The first step towards setting up goals is determining what you...
