I get a dozen requests a week for advice on hiring a SEO firm. Arguably, flattery may get you everywhere in marketing, but not in the Google SERPs. I know the struggle of many online marketers when it comes to SEO, and so here are just a few tips for small to mid-size...
With the advent of Google Analytics the rapidly dominant standard in web analytics, hundreds of thousands of small to mid-sized online marketers jumped in and began reporting on consumer behaviors on their sites. This made for great discussion and was thought...
Internet marketing companies work with clients in three ways. The Agency Tells. This is easier than trying to understand the client, right? We just tell the client what the problem is, what they need to do to solve it and just do it. We use all of our previous...
Continuing with my comparison of the early days of television advertising and today’s online advertising environment , I wanted to drill down a little more on the client / agency relationship. As an online marketing company, we should not be surprised when we...
The main point of SEO is to attract the right visitors to a site. Understanding what kind of web visitors the website needs is paramount. Keyword selection is the starting point of the process. Google’s Keyword Tool is an excellent resource. Google’s...
