Recently, a former colleague contacted me about their website and what they could do to improve its visibility in search engines. That sounds innocent enough, however, one statement in the email made me do a double-take: the former colleague asked me if they should...
This morning I received two emails that really sparked my curiosity because of the mixed feelings they caused me to experience as a user, from a state of admiration to a state of reproach. Allow me to explain: Yesterday I went online to peruse some Father’s Day...
Conventional Source Attribution Isn’t Good Enough One of the problems with conventional Web Analytics tools such as Omniture, Yahoo! Analytics and even Google Analytics is that they have limited source attribution functions. If a visitor arrives to your website...
According to the latest data from comScore, Google has the dominant share of search engine market in the U.S. And according to the CIA World Factbook, English is the 3rd most popular language in the world. However, we cannot assume that search engine optimization...
Some months ago, Google Analytics added a new feature called Intelligence reports, which offer both automatic and custom alerts about your data. The auto alerts send you messages, updating you on significant changes in your site’s data – changes which may...
