Point blank, everything you do this year can and must be tracked. Because having an online presence means having a lot of marketing options, spending wisely and efficiently is ever important as the recession has not receded just yet (as discussed in my last post). ...
Is your marketing “one legged stool’? Does the majority of your marketing depend on one strategy? If so, here are a few ideas to add a few more legs to that stool. If you don’t, it will tip over. We are working with a client who recently developed...
I’m a huge fan of companies and websites that use A/B and MVT (Multi-Variate Testing). It’s a great way to learn more about your customers, and a critical part of conversion optimization. One tool I always recommend using is Google Website Optimizer...
We are all aware of what the economy has been like and the effect it has had on our decision to save or spend. For one, we do more research. A Comscore report claims that 75% of shoppers list the web as their go-to for researching prices at home before buying...
I was on the phone with a vendor yesterday who saw our Google Partner Logo in the footer of a document I had previously sent over, and asked me to explain what Google Analytics was exactly, and why a software so intuitive would need consultants. It is easy for us to...
