Two years ago you wouldn’t dream of getting emails with videos embedded in them. Today, you may be seeing more and more of this and who knows, in a year or so we might be moving towards HD and 3-D videos in our emails altogether. We can only dream…for...
Even as marketers continue to find the “hits” in promotions via viral programs on social media like FaceBook and Twitter, many marketers are still finding that email marketing is still the king at driving online sales. This just written up by eMarketer. In...
If you want to track clicks on links, videos, or interactive elements (and really, who doesn’t?) you may believe that Event Tracking (http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html) is the best approach. Event tracking in Google...
Last week was an interesting week. The senior leadership of Endai spent 4 days with the leadership of an innovative U.S. based manufacturer. The conversation revolved around a common theme: End User Relationships. For more than half a century manufacturers have...
One great feature of Google Analytics that helps visualize success (or failure ?) of forms and checkout processes is the “Funnel Visualization” report available under the GOALS tab in the Google Analytics Interface. The Funnel Visualization report will...
