Hundreds of millions of dollars in sales are lost every year due to poor website usability. According to eConsultancy, companies estimate that they lose 24% of their annual online revenue due to a bad website experience. Further, they state that companies have very...
80% of your business comes from 20% of your customers – a rule that should be familiar to any B2B executive. While its importance isn’t in dispute by anyone, finding the 20% and optimizing your sales funnel to focus on them can be difficult. Especially...
Social media refers to environments where people are interacting, communicating, sharing information and creating profiles. These may include, and are not limited to, social networks, blogs, social games and consumer commenting sites (reviewing and rating products)....
Online Gift card sales is expected grow at a rate of 29% annually to reach $5.8 billion* by 2014. While many business to consumer Brands offer Gift Cards, there are specific, and potentially profitable considerations to think about regarding online marketing. It is...
Twenty one percent of mobile sales come from tablets.1 As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it’s time to consider optimizing your business’s website to capture these consumers. The...
