Un-targeted email campaigns end up costing more than 3.6 times the cost of a well-segmented and targeted campaign. This 2010 study by The Relevancy Group stated what Endai has known for a long time – highly segmented email campaigns produce significantly better...
Landing pages are a visitor’s ‘first impression’, much like a handshake, so, make it a good one. Offer value and be engaging. However, consumer expectations change. Consequently, it’s important your landing pages meet their expectations and...
Over the past few days, you may have noticed that the Google Analytics interface looks slightly different. This past week, the team at Google made two rounds of updates. Below is a quick summary of those updates. Speeding Up Reporting Since the switch to the new...
Next time you’re logged into Facebook or Google+, do a search and see if you notice anything different. Your friends may be recommending great restaurants to eat at, commenting on an interesting article, or even sharing YouTube videos of your favorite song. If...
Commercial email beats out the next closest online marketing competitor by 100%. According to a report from the Direct Marketing Association, email boasts a return of $40.65 for every dollar spent, leaving it as the highest ROI form of marketing communication...
