CitiGroup
CitiGroup generates an enormous amount of loan business on the
web. Generating leads from a variety of websites and
sources, they had a substantial need for getting the
right offer in the hands of the right consumer. Citi
turned to Endai Worldwide for an email marketing creative
strategy and technology solution. Endai produced a
rich set of creatives that leveraged Citi's brand assets.
The focus for the programs were direct response...
generating funded loans.
Implementing technology based marketing automation
through our MarketTraq·Email™ Platform, Endai ensured that
fresh leads recieved the right message at the right
time - and beat competitors to the punch.
Samples of creative work Endai developed for CitiGroup
can be found here.
Provident Financial Services
"To increase the number
of customers that Provident Financial Services can
reach via email, their out-source firm, Endai Worldwide,
developed a permission-based email append program.
Using a network of opt-in permission-based lists, they
sent a message to subscribers whose postal address
matched the ones on file at the bank. The test message
asked if these consumers would be willing to receive
email from the bank. Because they're 'still very much
a home-style bank,' according to Brian Bruno, vice
president of marketing development at the Jersey City-based
bank, they were very willing to communicate via e-mail,
and the project delivered a higher than expected match
rate."
- ABA Bank Marketing Magazine
An Upgrade to Online Marketing & CRM
Endai's MarketTraq·Email™ powered the eNewsletter campaign
for Provident Financial Services of New Jersey. This
community bank liked the idea of an electronic customer
newsletter, but lacked the staffing and technology
resources to make it happen. MarketTraq·Email™ provided this
solution. Working with Financial Wisdom, MarketTraq·Email™
was able to facilitate the distribution and management
of Provident Financial Services' financial eNewsletters,
an important part of their overall marketing platform.
eMessaging with eNewsletters
The role of electronic communications is changing
the way banks communicate and the way customers handle
their finances. Just like websites have become important
marketing tools, eNewsletters sent via opt-in email
are becoming the communication channel of choice for
many consumers.
Electronic CRM with MessageTraq
Forrester Research found that "Email conversations
based on customer motivations and buying cycles will
make email relevant and increase its value. Developing
these conversations requires a scenario-based approach
built on segmentations and sequencing." MarketTraq·Email™
provides this approach for Provident Financial Services,
and an increasing number of valued clients.
Endai Featured in ABA Bank Marketing
Magazine
Endai's work with Provident was featured in articles
in the October and December 2003 issues of ABA Bank
Marketing Magazine.
Ruth's Chris Steak House
When
the world's largest fine dining chain wanted to unleash
marketing that sizzles, Ruth's Chris Steak House (NASDAQ:
RUTH) turned to the Internet and selected Endai Worldwide
as interactive media agency of record and for our advanced
MarketTraq·Email™ Technologies.
Developing a targeted nationwide media program which
incorporates both niche lifestyle, demographic specialty,
and major brand internet portals, Endai Worldwide produced
and optimized a multi faceted program optimizing on
the cost per seating and revenue per guest. The program
included all aspects of online advertising, search
engine optimization and pay-per-click marketing, email
list management and optimization.
After delivering a record increase in cost effective
online reservations, Endai Worldwide's technology integration
group was called upon to develop a Marketing Datamart
and management reporting tools to measure and increase
customer loyalty for this premium luxury brand. The
Datamart solution is a massively scalable data infrastructure
that handles millions and millions of customer transactions,
across dozens and dozens of point of sale terminals
feeding the Datamart with seating and reservation data.
While many agencies can deliver the sizzle, Endai delivered
the steak that feeds a growing enterprise. According
to the Ruth's Chris Steak House CMO... Endai Worldwide
is a "best in class" digital marketing agency.
Marriott
Marriott
Corporation asked Endai Worldwide to develop a strategic
acquisition program to increase sales and control costs.
Leveraging the right balance of media, promotion, and
search engine marketing, Endai delivered high volumes
of bookings on a monthly basis. The search component
of this program broke new ground for the Marriott, and
delivered results of a magnitude that the client had
never experienced online before.
eMusic
eMusic
stands alone as the only digital music service entirely
focused on serving the needs of independent music fans
and independent labels. Delivering more than one million
downloads each month; eMusic is among the top digital
music services.
In today’s digital age music download services need
to differentiate themselves within a heavily competitive
playing field. By creating a unique offer and distributing
via Endai Worldwide's ProfitCenter Network, eMusic
is rapidly growing to a leadership role in its category.
My Family, Inc.
My
Family is the leading online network, including MyFamily.com
and Ancestry.com, connecting families with their histories
and with one another. The company’s tools content and
community help empower individuals to find the people
most important to them and to share their unique family
stories.
How
does an experienced Internet marketer find new online
vehicles to grow their customer base? In the case of
MyFamily, Inc. they chose Endai Worldwide. Using industry
standard research tools like Nielsen NetRatings and
an extensive network of industry relationships, we
increased sales on an account that previously thought
they had topped out their sales from the Internet.
Endai Worldwide has driven millions of dollars at a
profitable cost per customer acquisition in new customers
for My Family Inc.
Cingular
When
Cingular Wireless wanted to break into the super competitive
New York Metro Area market, they needed an accountable
solution that complemented an awesome offline branding
blitz. Endai developed a unique online sales and lead
generation program that fit the bill.
Endai developed an interactive survey that determined
the unique needs. Our approach recognized the fact
that almost every consumer in the target market already
had cellular service. Using our proprietary adaptive
survey technology, we learned who the competition was
on a consumer by consumer basis, and automatically
presented the optimal comparison between Cingular and
the competitive carrier. We produced one of the lowest
cost per subscriber metrics ever, as the sales were...
ringing off the hook.
TelX, Inc.
TelX
is the VOIP matchmaker for the telecom industry. The
client wanted to produce an event that brought customers
and business partners together fast. The needed to
leverage an extensive email contact database, and also
needed a creative hook. Endai developed an email program
and custom 3D Flash creative treatment that got prospects
excited.
Click here to view the Flash
invitation.
The event was a wild success and TelX and its stakeholders
got connected in a highly profitable manner.
