Few marketing vehicles can offer the ROI that email marketing can. Email marketing is used for a number of communications vehicles that have value to marketers.

Engagement. Email's unique ability to deliver a message at a specific time to a specific prospect is generally unmatched by other forms of marketing. Endai's knowledge of customer interaction with email can be used to further foster positive engagement with your brand.

Alerts. When a customer attempts to purchase a product that is out of stock, for example, there is an event that has great marketing value to the marketer. An alert can trigger a follow up message advising the customer that the out of stock item is now available. The marketer also has the option of sending a special promotional incentive to really capture a selling opportunity that would otherwise be lost.

Post Transaction. Deploying a post-transaction thank you message or receipt is a marketing opportunity. Even when we know what was purchased, how much and at what price, we have a unique opportunity for cross-selling and up-selling. Of course, it's also a good time to deliver the expected receipt and to say thank you.

Education. Often times marketers need to educate, inform or "create a need" for their product. E-mail creates a unique opportunity to deliver not just a message, but a series of succinct, relevant, meaningful and educational messages that serve to illustrate the need for the marketers product or service as the solution.

Reporting. Many businesses offer their customers some form of online reporting. This may take the form of an order history, shipping or product usage. Such reports are often stored behind a login on the marketer's website. While this approach works for many customers, research proves many do not look at, or utilize it. One solution is to automatically call the most valuable and important information from those reports and wrap it in the body of an e-mail for delivery to the customer. Marketers can also use this sharing of data as an opportunity to deliver a valuable marketing message.

MarketTraq™ Email is a highly mature enterprise class, targeted email marketing technology. We've been doing email since 1999, and have invested heavily in research and development to improve our Email Marketing and Tracking Software through the feedback of our Clients.

If you're ready, let us help you to transform your email marketing program, and generate huge increases in performance by ratcheting up the relevancy of your email communications and campaigns.

Visit the MarketTraq™ Email Marketing software to learn more about our technology.