B2B Internet Marketing & B2B Online Advertising Services
As a full service Internet Marketing Company, specializing in B2B internet marketing and advertising, Endai understands the importance of identifying opportunities to efficiently acquire prospects, convert them to new customers and keep them buying for many years. We do this through our proprietary online and email marketing methodology- PlayBook. Our clients know that working from a proven PlayBook produces measurable, expected results when compared to hope, guessing and winging it.
Use Our PlayBook to win the B2B Marketing Game.
Bringing all B2B internet marketing tools together such as research, planning, implementation and optimization, we develop cost effective and cost efficient programs that maximize positive impact on revenue and profitability. We have a team of subject matter experts who are dedicated to (and compensated for) generating results for your company. Our business-to-business internet marketing process has generated Hundreds of Millions of Dollars in revenue for our clients.
B2B Internet Marketing Strategy
For us Business-to-Business Online marketing strategy means identifying, executing and measuring marketing efforts to ensure that there is a minimal amount of waste in spend and a quick ramp to revenue and profitability.
Market Research and Analysis
Market Research is a systematic collection and analysis of data about markets, target markets and their needs, competitors, market trends and customer satisfaction with products and services. We provide our clients with inbound and outbound market research helping to learn a great deal about customers, their needs, how to meet those needs and how well the business is meeting those needs.
B2B Internet Marketing Tools
To increase the quantity and quality of traffic to your website, an online marketing strategy is needed. This includes identifying the size of the opportunity and the level of success of your competitive set in Search Engine Marketing, Online Marketing, Social Media and Email Marketing. These components work together to ensure your website has maximum reach to potential customers.
Search Engine Optimization Strategy
Search Engine Optimization is the process of understanding how Search Engines' algorithms calculate their search results and applying that understanding to enable websites to be ranked as high on the search engine results page (SERP) as possible for the specific search terms. SEO should be an essential aspect of a company's marketing plan to maximize return on investment (ROI). Organic Search plays a significant role in garnering online traffic and if your company is not maximizing its potential in this area, then you are missing out on valuable traffic from Search Engines SEO process includes:
- Keyword research and analysis
- Competitor analysis
- Site structure validation
- On-site SEO: meta tags, content, files, sitemap, RSS feed inclusion, robots
- Off-site SEO: search engine and directory submissions, link management
- Traffic and ranking analysis and report
- Further SEO improvements
Search Engine Marketing Strategy
Pay Per Click provides one of the most measurable ways of driving ROI "immediately" through your website because advertisers only pay for the actual visitors. Another benefit of Pay Per Click is instant traffic to your website for a fixed monthly budget of your choice. At Endai, we provide our clients with real-time, actionable information so they understand how their budget is being spent and how we are optimizing their campaign.SEM process includes:
- Keyword research and analysis
- Landing pages optimization
- Account settings on Google, Yahoo! and Bing such as budgets settings, geo-targeting, language targeting, etc.
- Campaign(s) settings
- Conversion tracking settings
- Scheduling monthly reports
- Bid rate analysis and management
- Documentation and training
Social Media Marketing Strategy
Integration, optimization, strategy and management. We monitor, control and manage your online reputation and perception by taking proactive control to improve or repair your online reputation. Our goal is humanizing your brand, defining the user experience, and keeping the perception of your brand high which leads to increased revenue and profitability.
B2B Email Marketing Strategy
Email marketing is one of the most powerful and cost effective tools used to increase the effectiveness of your communication with prospects and customers. Do you know that 69% of email recipients report email as Spam based solely on the subject line? Or people who buy products marketed through email spend 138% more than people that do not receive email offers? People are more interested in doing business with companies they trust. By analyzing your audience, implementing relevant and expected email communication through our Enterprise Class Email Software, www.markettraq.com, we can dramatically increase your revenue and profitability.
Web Analytics Services
Strategy, implementation, optimization, monetization. As a Google Analytics Certified Partner, Endai Worldwide works closely with our clients to identify actionable opportunities to increase the efficacy of our clients' websites. Based on the behaviors of visitors to your website, we create and execute marketing experiments that increase high value (revenue generating) behaviors