We have a passion for making it better, making smarter software, and Making Success.
We have helped clients succeed consistently and at scale, since 1999.

To produce the results we do, we had to create a whole new approach to Making Success… Our Mission, Our People, and Endai Culture.


Our Mission

It’s deceptively simple, and yet we find it simply inspiring. The order of operations is simple. “Make Success” at every Client, in lives of our team mates, and in our community. With Success we have fun. We like to make things work, and success makes for Fun on every level. Equally important, as we deeply believe, Life is just too short not to have fun. So Success = Fun. That’s it. Hopefully it makes you think too.

Endaians: Our People

Getting great people isn’t easy. To find the best and brightest, we had to create a method for identifying folks who are materially smarter than the norm, 2+ standard deviations, actually. We learned to attract and find problem solvers with the natural determination to solve the challenges that mattered the most to our Clients. Ask us how we’ve assembled the team that Google says “do some of the best work they’ve seen,” we love to share our secret with friends and Clients alike.

Our Core Values & Culture

  1. Whatever It Takes:
    We will make and meet our commitments to achieve your goals, and to our team mates
  2. What’s The Value:
    We will make decisions on all things, based on the value they create for our Clients.
  3. Trust, Our Most Precious Commodity:
    We lavish in trust amongst our team members, and the trust our Clients place in us.
  4. Be Curious, Have Passion for Learning, Synthesize:
    We nurture our passion for learning in order to synthesize new ideas that make us a better team of marketers and professionals.

Our Executive Team

Michael Ferranti

Michael Ferranti

Chief Executive Officer

Mike is the Founder and CEO of Endai,  brings 20 years of marketing, analytics and technology depth. He has developed solutions and software to major brand clients and niche marketers alike. Mike is a recognized thought leader in database, search engine, email, and direct response marketing. He provides commentary and analysis to the media including Bloomberg TV, Brandweek, and DM News. Mike earned an MBA from The University at Albany and an Entrepreneurial Masters from the Massachusetts Institute of Technology.
Nancy Matnick

Nancy Matnick

Chief Financial Officer

Nancy brings extensive functional experience in information systems, accounting, finance, process control, business systems and business acquisition and integration to Endai Worldwide. She is a Six-Sigma Black Belt and has a vast background with public accounting firms in addition to a long-standing career in an executive role with MSC Industrial Direct, a publicly held corporation.
Ann Maleady

Ann Maleady

Senior Director Operations

A direct marketing veteran, Ann has over a dozen years of experience in direct and database marketing for B2B and B2C clients including Citibank, AT&T, Ruth’s Chris and STERIS. Prior to Endai, Ann held management positions at The Direct Marketing Idea Exchange (DMIX) and FCB Direct. Ann holds an MBA from New York University’s Leonard N. Stern School of Business.

Thomas E Smith

Thomas E Smith

Vice President Client Services

Tom brings 25+ years digital and database marketing experience to Endai. Tom has previously held senior positions at integrated DM Agency firms such as Epsilon and Merkle. With focus in omni-channel specialty retail and luxury verticals Tom has optimized marketing results and maximized Client Satisfaction for many prestigious brands. Tom earned a BS in Marketing and Economics from C.W. Post Center-Long Island University, Greenvale, NY.

What’s your mission or mandate? When you’re ready to Talk to Endai, call, or email us and we’ll be ready to learn about your business and challenges, solve the problem, and Make Success together.

Talk To One of Our Experts Today:


Endai New York

213 West 35th St. 13th Floor
New York, NY 10001
(212) 430-0808


Endai Dallas

9330 Lyndon B Johnson
Freeway #900
Dallas, TX 75243
(877) 874-1482

Call Us

Toll Free: 866-897-MKTG
Fax: (212) 202-5459