Capabilities > Web Analytics > Monetizing Non-Converting Visitors

 

Online marketing has the potential to deliver accurate ROI numbers and insights into every dollar spent, especially compared to traditional media. However, even online marketing cannot convert 100% of visitors. The consensus has been that if 90% of visitors do not convert on your website that is a lost opportunity that cannot be recaptured. We disagree.

As the only Email Service Provider (ESP) who is also a Google Analytics Partner, we have successfully debunked the myth above and used email as a successful vehicle of recapturing visitors generated by other online marketing efforts. We have successfully turned visitors who arrived to a website at a cost into converting, high value customers by leveraging the targeting and unique features of email.

We have also created an analytics tracking system called multi-touch tracking that allows us to track visitors who convert 30 days or more after arriving from a specific online medium. Yet we can even know if a combination of marketing mediums, messages and vehicles resulted in a sale, and determine at which point in the sales process these are the most successful and cost-effective.