GA Implementation & Setup
Capabilities > Web Analytics > GA Implementation & Setup
Endai believes the key to a successful web analytics implementation is that it is built with a key goal in mind. One of the most important parts of our implementation process is identifying measurable goals with clients. At times, this is a lot easier than it sounds. Sometimes it is difficult to articulate or prioritize goals in the context of web analytics but we believe this is one of the most crucial parts of the process and defines long-term success of a web analytics implementation.
A web analytics implementation is only as successful as the results it produces - that is why we spend a large time of the discovery process working with clients to determine what the most meaningful ways to measure goals are and how to produce data in a way that is meaningful, actionable and in alignment with their own organization.