Capabilities > Web Analytics > Analytics Services Provided

• Custom Implementations based on Business Needs 
• Multi-Touch Attribution 
• Google Website Optimizer A/B and MVT Marketing Experiments 
• Configuration of custom elements such as goals, events, and custom variables
• Dashboard configuration, custom reports and custom filters
• Integration with display advertising
• Campaign Implementation and Configuration
• Account and Profile Configuration
• Ad-Hoc Analysis and Deep Dives
• Integration with Paid Search