Capabilities > Search Engine Optimization > SEO Setup

Endai's tested, methodical approach to search engine optimization is data driven, goal oriented and results focused. Before we start implementing any initiatives, our SEO specialists follow these procedures to ensure that we start off on solid ground.

Keyword research

Go through your website, as well as your competitors' websites, to develop a list of keywords to target for optimization.

Benchmark search engine results page (SERP) rank

Crucial step to determine where your website ranks now.

Check website against SEO best practices checklist

This will help us identify opportunities to optimize your website.
 

Set up Google Webmaster Tools, Yahoo Site Explorer, Bing Webmaster Central profiles

Important SEO tools for identifying any potential problems on your website.