Capabilities > Search Engine Marketing > SEM Setup

 

Our approach to paid search is data driven, goal oriented and results focused. Prior to any paid search initiative, we analyze existing website and visitor data to determine whether paid search would be a cost effective solution.

Prior to any paid search initiative, we present a pro-forma on the types of results we believe could be achieved based on existing data available. We also determine what the benefit of optimization would be, and create a set of recommendations to frame the long-term potential of a paid search initiative.

Key to this process is ongoing communication with clients to understand the value of paid search visit or lead, and whether there is value in secondary actions visitors can take such as viewing specific content, registering or performing another key action. Our approach to paid search is numbers focused because that is a universal framework that works across industries. We help you identify how much you spent, what you obtained, and what the long-term potential is.