Capabilities > Search Engine Marketing > SEM Performance Optimization

 

At Endai we take a paid search investment as seriously as our clients (sometimes more). We monitor paid search performance on a daily basis to identify changes or opportunities. Our client paid search progress becomes internal KPIs we report to the agency at a daily level to make sure everyone is invested in the success of a campaign.

This detailed macro level view of campaign performance on daily basis and at a larger monthly view allows us to perform micro-level optimizations at the moment when they would have the most impact.
ROI Optimization takes place at a larger level (what kind of features can we leverage to increase ROI across the board) and at a focused, keyword level (what language resonates most with target customers?).