Google AdWords has recently introduced a new filtering option available at campaign, ad group, keyword and ad level.

The top right button that exists in all page views called "Filter and Views" allows you to setup one or more filters by which to segment the campaign.

Filtering is an invaluable tool to automate some of the manual optimization that would otherwise be required to identify areas that need attention.

For example, if you are looking at a Campaign overview for a few months, and notice that the ... Read More

A much heralded benefit of online marketing, a favorite of Internet Marketing Companies, is its measurability and the ability to use the data generated by tools such as Google Analytics to continuously adapt marketing tactics. A second benefit of online marketing is its targeting ability.

One way to enhance search marketing efforts is to target geographically. The idea seems obvious for a product or service limited to a market or region, but geographic targeting can work for national search marketing effor ...

Read More

Read More

Read More

Unless you are blissfully ignorant, chances are you've been affected by or at least have heard about the collapse of the stock market and the slowing global economy. Marketing is still essential, perhaps more so, during a recession; however budgets are being squeezed and many companies view marketing as an extracurricular activity. The recent emergence of the "new" media is a deluge of offerings and strategies competing for a marketers strained resources, but which route is the most effective use of those resources?

... Read More