A great deal of confusion exists about search engine marketing. While everyone hopes for a high ranking, it's important to know the value of such a ranking. This applies to organic search and paid search. For certain companies, high search engine placement is essential. For others, it may not be worth the trouble.

Using our tested, methodical approach, Endai helps clients determine the value of first page placement and paid search spend. Once you know the value of search engine placement, you virtually eliminate the probability of wandering in the wrong direction. A smart search strategy is part of Endai PlayBook™, but that strategy may differ from business to business.

Some clients simply want a high search engine ranking, even if it does not make sense to their bottom line. Fair enough. In these cases, our 40 years of collective Search Engine Marketing experience have shown us that those relationships don't last very long. Because of that, we typically don't work with those companies. Because we take a studied approach to our client's online opportunities, most of the companies that we work with have been clients for many years, and that's how we like it.

• SEM Setup

• SEM Yield/ROI Optimization

• SEM Performance Optimization