Google AdWords has recently introduced a new filtering option available at campaign, ad group, keyword and ad level.

The top right button that exists in all page views called "Filter and Views" allows you to setup one or more filters by which to segment the campaign.

Filtering is an invaluable tool to automate some of the manual optimization that would otherwise be required to identify areas that need attention.

For example, if you are looking at a Campaign overview for a few months, and notice that the ... Read More

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