Endai In The News

Havaiana’s Email Marketing First Place

Premium beachwear company Havaianas wanted to e-market to its house list of more than 55,000 but wanted to protect its brand by making sure those e-mails were recognizable, seasonally relevant and valuable to the recipients.

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Online Media Auctions May Get Buzz, But the “Old” Way is Hard to Beat

The Internet continues to change the way we do business. My company specializes in helping businesses to leverage the Internet to engage consumers and develop profitable relationships.

Clients frequently come to us through search engines and online media programs and our transactions are done entirely online through our MarketTraq software.

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Get Results From Merging Online/Offline Marketing

Traditional marketing is being challenged by the ongoing dilution of the media mix. Choices include a dizzying array of broadcast and print options and an internet that continues to expand, offering more content and ways of experiencing it.

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 Golden Rules

E-mail marketing is one of the most cost effective ways to get your name in front of prospective or existing customers to generate sales or stay top of mind. But the spam that clogs in-boxes around the world is unwanted, and its solicitations are rarely acted upon. These annoying distractions offer little value.

Now that we know what’s wrong with this method of marketing, let’s discuss what could be right with it.

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 Follow the rules – Four Tenets Ensure E-mail Marketing Victory

E-mail marketing is one of the most cost effective ways to get your name in front of prospective or existing customers to generate sales or stay top of mind. But the spam that clogs in-boxes around the world is unwanted, and its solicitations are rarely acted upon. These annoying distractions offer little value.

Now that we know what’s wrong with this method of marketing, let’s discuss what could be right with it.

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Done Correctly, E-Mail Marketing Can Recap Great Rewards

Everyone with a computer and an e-mail account has been the recipient and/or victim of e-mail marketing. Yes, there is a fine line between valuable e-mail marketing and annoying spam, and business need to make the distinction. However, when done right, e-mail marketing can greatly benefit any advertising campaign.

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Digital Eavesdropping

Bad word-of-mouth can destroy the reputation of a company or its products. Blogging enable that to happen on a global scale. In the U.S. alone, it is estimated that 57 millions adults (or 39 percent of the population) are blog readers. Do you want to know what bloggers are saying about your business? Now you can find out.

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The Evolution of Search: Chapter Two

In early 2002, just before the Internet search “big bang,” a major travel client informed us that all search-related expenditures would be stricken from their online ad budget. The client’s rationale was relatively simple: “Search keywords are too expensive and therefore impossible to realize an appropriate return on their advertising investment.”

I wasn’t sure what to tell the client, as search was still a nascent ad medium and we were ringing up sales, leads and traffic.

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