Welcome to Endai Worldwide: Online Marketing and Technology Energized


GlobalTraq 2006

Michael F. Ferranti
Chief Executive Officer

Our fearless leader, Mike is the founder and CEO of Endai Worldwide. He has led the company's capitalization, brand and product strategy, and client acquisition since inception. Mike brings over 12 years of marketing, sales, and technology experience to Endai. He has provided solutions, software, and consulting services to many clients large and small. Mike is a recognized thought leader in search engine, email, and direct response marketing. He provides commentary and analysis to the media including Bloomberg TV, Brandweek, and DM News. Mike is a fitness enthusiast. He has competed in several triathalons, and enjoys working out and surfing.

Gary F Beck
Acting Chief Marketing Officer

Gary’s background includes over 20 years of marketing leadership roles at Centex Homes, General Motors and major Madison Avenue ad agencies.  Gary has focused his career on shepherding and building world-class brands through multi-channel campaigns.  His experience ranges from executing national direct marketing promotions to developing one-to-one marketing campaigns for targeted regional marketers.  Gary is a frequent lecturer and published authority on the topics of database marketing and the Internet.  In his spare time, Gary enjoys tennis and skiing.


Leonard A. Lufrano
Chief Technology Officer

Leonard brings more than 20 years of technology leadership, systems development, and enterprise technology from the perspective of niche marketers through multi-billion dollar enterprises. "Lenny" has consistently and successfully leveraged online, database and "big iron" technologies to drive growth and increased profitability at Client companies. His specialization is on delivering superior quality and customer satisfaction through process design and technology. In his previous posts, Lufrano was the global CIO at MSC Direct, the COO of RCM Solutions and CEO of Seaview, and a founder of F-Logic in New York City.

 

Karl Hansen
Chief Financial & Operating Officer

Karl brings a career of financial management and controls experience to Endai Worldwide. Karl got his start in "Big Six" public accounting, and after a series of promotions, moved to the private side as the CFO of several public companies, where he worked on operational and financial initiatives including private and public financings. When away from the office, Karl enjoys collecting hard to find fine wines

 

Andrew Alexander
Manager, eServices

Andrew started his career in the Customer Relationship Management with IMS Health, the largest provider of health care data in the US.  He managed national brands including Novartis, Roche and Pfizer.  At Endai Worldwide Andrew manages client large engagements and is widely recognized for building long term trust based relationships with our Clients.  Today Andy oversees the entire Agency eServices Division and is tasked with keeping major accounts happy and on engineering Endai to be the leading "Agency of the Future."

 

Benjamin Lavely
eMessaging Sales & Marketing

Ben heads the sales and marketing of the rapidly growing eMessaging Division at Endai.  Co-teaching classes with CEO Mike Ferranti at MBA and continuing education programs, Ben works to inform others about direct marketing and email best practices.  A graduate of Amherst College where he played lacrosse and was soccer captain, Ben continues to enjoy athletic pursuits of the outdoors. 

Ben loves his customers, and hates SPAM.

 






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