Google AdWords has recently introduced a new filtering option available at campaign, ad group, keyword and ad level.

The top right button that exists in all page views called "Filter and Views" allows you to setup one or more filters by which to segment the campaign.

Filtering is an invaluable tool to automate some of the manual optimization that would otherwise be required to identify areas that need attention.

For example, if you are looking at a Campaign overview for a few months, and notice that the ... Read More

Dow Jones Chief Executive Les Hinton referred to Google as a "Digital Vampire" today (see the article in Crain's New York). Read More

Social media-ites beware, Twitter search engine TweepMe.com (www.tweepme.com) has been suspended by Twitter, ending the wait for Twitter to begin a crackdown on use and potential abuse.

While it's not quite looking like an Iranian media blackout attempt, Twitter certainly weilds the power, and arguably the right, to manage the usage of their API's as they have been overwhelmed with incredible traffic to date.

We'll post some reccomendations on a TweepMe alternative search engine shortly.
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A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email's call to action (CTA).

The most commonly used call to action is still the inherently logical "Click Here" however testing proves that this all too common CTA isn't the best performer for your email.

Have you used this recently? If so, here is a short but pointed rationale for improving your call to action to engage more subscribers on your email list to click through to your website.

First it breaks with fundamentals of email marketing. For ... Read More