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MarketTraq·Analytics™ is a scalable, cost-effective tool that tracks, stores and reports on all your online marketing data
"That which can be measured,
can be optimized."
- Michael Ferranti, CEO Endai Worldwide
MarketTraq·Analytics™: Your 'Eye In The Sky'
MarketTraq·Analytics™ is the 'eye in the sky' that watches and
measures everything the marketer needs online. Among
the 'grown up' interactive agencies, the ability to track
performance and gather learning is mandatory for success
today.
To be sure, making use of that data and learning to continuously
test, optimize, and refine goals and marketing efforts
is a competitive advantage that the best of class marketers
use to separate themselves from the competition.
MarketTraq·Analytics™ is more than just a reporting
tool though, it's a reporting tool that allows even the
least technical managers and executives to create the
reports they want by 'drawing" them on the screen
and then watching the live results, appear instantly.
MarketTraq·Analytics™ was designed to change everything
in management reporting.
MarketTraq·Analytics™
Features
A
unified view across campaigns
The ability to track performance and gather learning
is mandatory for success today. Making use of that data
and learning to continuously test, optimize, and refine
goals and marketing efforts is a competitive advantage
that the best of class marketers will use to further
separate themselves from the pack.
MarketTraq·Analytics™ is a robust, scalable and cost-effective
tool that gathers and make use of your website performance,
advertising, and other online marketing data. MarketTraq·Analytics™ gives marketers the ability to track impressions,
clicks, leads, and sales --coupled with a reporting
vehicle that the most non-technical business users can
configure with a few point and clicks. Marketers can
make decisions based upon data/performance, now in a
cost-effectively fashion.
Moreover, with a single tracking technology integrated
throughout the entire Endai Worldwide MarketTraq Suite,
it's never been easier to see results across all of your
online activities. With MarketTraq·Analytics™ results
are never more than a click away.
MarketTraq·Analytics™ Benefits
Increased
Website Value
Extract and develop proprietary insights into website
visitor behaviors to improve usefulness and transactional
performance of your online activities.
Primary Consumer Insights
Marketers can now track and organize the actions of visitors
to produce valuable marketing data, and then leverage
that data to greater results in real time.
Reporting Done Right --The Way
You Want It
MarketTraq·Analytics™ lets marketers "take back the web". It does
this by providing a simple point and click interfact
that allows the non-technical marketer to literally "draw"
the report that they want on-screen, and then watch it
get populated in real time with live data from your website.
When you are measuring every
link, image, and page on your website, and getting
that data reported in a format you can use and
understand yourself, optimization is no longer an
"ideal" it is your reality.
Service, Support, and Training
While MarketTraq·Analytics™ is a turn-key product, our professional
services group will guide and assist you in development,
strategy and analysis of MarketTraq·Analytics™ use. Our Training
Group is ready to train your staff on both the use
of our technologies, and our Online Marketing Best
Practices (OMBP) as well --its a total online solution
for the enterprise.
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Next steps
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