There are several activities the smartest email marketing pros tend to nail down when either starting, or perhaps re-starting an email marketing program. This segment of "Getting The Message" is focused on getting your list in order.

Permission. Ask and ye shall receive...or not. The easiest way to undermine the performance of your email database, and reduce it from a strategic digital asset to an under performing headache, is to outright skip, or at any level ignore the requirement to get the subscribers permission to communicate with them. That's right, r-e-q-u-i-r-e-m-e-n-t. While it sounds simple and logical enough, as marketers we sometimes are under pressure to produce instant gratification and results -one of the ... Read More

In a recent news article on Yahoo! Finance, the US GAO advises that the US Postal Service is in dire straits, and is likely to run out of money by September!

http://finance.yahoo.com/news/Post-office-cited-by-GAO-as-a-apf-1733443566.html?x=0&.v=4

Email pundits and pros have jumped on this, as with the news of postal mail declining, email marketing continues to grow quickly.

There is good reason to be excited about it, with the advent of increasingly more capable enterprise class email marketing software there is great opportunity to grow sales and share --and save the trees.

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I get a lot of inquiries from prospects and clients who are looking to grow their database.  These companies have made conscious effort and are willing to invest in acquiring new email addresses.  However, the process usually stops there.  My question to you is; now that you have the email address what are you going to do with it?  How do you convert that "hand raiser" to a purchaser?

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A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email's call to action (CTA).

The most commonly used call to action is still the inherently logical "Click Here" however testing proves that this all too common CTA isn't the best performer for your email.

Have you used this recently? If so, here is a short but pointed rationale for improving your call to action to engage more subscribers on your email list to click through to your website.

First it breaks with fundamentals of email marketing. For ... Read More

 Email marketing, at first glance, seems simple and straightforward, and unfortunately, is often an afterthought for many marketers. However, when applied correctly, email marketing can be an incredibly cost effective means of dramatically increasing revenue. An Internet Marketing Company, such as Endai Worldwide, that specializes in email marketing can help increase the medium's effectiveness with effective planning.
 
No marketing message is effective if placed before the wrong audience. Database building is an important part of many ...

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