Welcome to Endai Worldwide: Online Marketing and Technology Energized





Communication design solutions to target, entertain, inform, persuade, and achieve your objectives

 

Whether your customer is reading your print ad, your direct-mail piece, or your email, your strategy and brand voice should be consistent across all channels.

Yet creating an effective online message involves more than just putting offline creative into an email. Our in-house design and copywriting team combines knowledge of traditional media with new media experience to apply sound direct marketing principles to your Web marketing. From subject lines to branding considerations to calls-to-action, we tailor your message for the unique context and demands of an online format - resulting in a message that drives customer response and integrates seamlessly with your offline marketing efforts.



Full Service Concepting, Design and Development

Working directly with you, or in concert with you and your agency, we leverage our expertise in strategy, design, copywriting, and rich media to develop custom, integrated solutions that support your objectives and drive customers to action.

 

Strategy

Expertise in translation of branding and other marketing efforts to the Web. Development of effective communications that help clarify and focus your marketing objectives.

 

Design

We produce original designs or combine elements of your offline efforts to create Web sites, banner ads, HTML emails, and Web landing pages that reflect your branding and generate higher response rates.

 

Copywriting

Create compelling messages that build upon your brand voice and drive action. Our copywriting professionals help clients achieve improved ROI.

 

Rich Media

Stay on the cutting edge and cut through the clutter with technologies like flash and streaming video. On average, rich media increase response rates by 33%.




Selected projects by format, developed for clients from initial concept to implementation:

Email Communications

 

Client: CitiGroup

Campaign: Home Equity Loans

Creative: "Petunias"
Objective: Deliver a compelling home equity loan offer consistent with current Citibank brand campaign.


 

Client: CitiGroup

Campaign: Home Equity Loans

Creative: "Home Sweet Home "
Objective: Deliver a compelling home equity loan offer consistent with current Citibank brand campaign.


 

Client: iRobot

Campaign: Holiday Gift

Creative: "Do the Roomba!"
Objective: Introduce the Roomba robotic vacuum as a fun holiday gift.



 

Client: PRPI

Campaign: Clinical Trials

Creative: "Asthma Relief"
Objective: Solicit registrations from parents to participate in a clinical trial of an asthma therapy for children.


 

Client: Merit Lending

Campaign: Home Equity Loans

Creative: "Debt Consolidation"
Objective: Target home equity loan offer to people primarily concerned with reducing debt.




Websites

 

Client: Institute for Advanced Medical Education

Site: IAME.com
Objective: Redesign site to add appeal to investors while improving interface to useful elements appreciated by medical professionals.


 

Client: Pictures Matter

Site: PicturesMatter.com
Objective: Redesign site from cool, techie look-n-feel to a warmer, friendlier image, creating greater appeal to women and families.


 
Animated Banner Ads

 

Client: iRobot

Campaign: Push a button

Creative: "Push a button"
Objective: Make a case for the Roomba in 12 seconds. Nominated by MSN for their Online Creative Awards.


 

Client: iRobot

Campaign: Roomba Discovery Model

Creative: "Clean / Smart"
Objective: Counter doubts of whether Roomba can replace an upright. Free shipping DR offer.




Animated eCards

 

Client: Provident Financial Services

Campaign: Holiday Visa Gift Card

Creative: "Easy Holiday Gift Giving "
Objective: Introduce the Provident Visa Gift Card as an easy gift giving option for the holidays.


 

Client: Provident Financial Services

Campaign: Visa Gift Card

Creative: "Little Red Ridinghood "
Objective: Introduce the Provident Visa Gift Card as a fun, easy gift giving options.


 

Client: Kaplan Higher Education

Campaign: Holiday Greetings

Creative: "Holiday eCard"
Objective: Create a warm, entertaining holiday greetings message from Kaplan Higher Education.


 

Client: TelX

Campaign: CBx Event Invitations

Creative: "The Best Seat"
Objective: Generate excitement in an online invitation to telcom industry CBx event hosted by TelX.


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