Communication
design solutions to target, entertain, inform, persuade,
and achieve your objectives
Whether your customer is reading your print ad, your
direct-mail piece, or your email, your strategy and
brand voice should be consistent across all channels.
Yet creating an effective online message involves more
than just putting offline creative into an email. Our
in-house design and copywriting team combines knowledge
of traditional media with new media experience to apply
sound direct marketing principles to your Web marketing.
From subject lines to branding considerations to calls-to-action,
we tailor your message for the unique context and demands
of an online format - resulting in a message that drives
customer response and integrates seamlessly with your
offline marketing efforts.
Full
Service Concepts, Design and Development
Working directly with you, or in concert with you
and your agency, we leverage our expertise in strategy,
design, copywriting, and rich media to develop custom,
integrated solutions that support your objectives and
drive customers to action.
Strategy Expertise in translation of branding and other marketing
efforts to the Web. Development of effective communications
that help clarify and focus your marketing objectives.
Design We produce original designs or combine elements of
your offline efforts to create Web sites, banner ads,
HTML emails, and Web landing pages that reflect your
branding and generate higher response rates.
Copywriting Create compelling messages that build upon your brand
voice and drive action. Our copywriting professionals
help clients achieve improved ROI.
Rich Media
Stay on the cutting edge and cut through the clutter
with technologies like flash and streaming video. On
average, rich media increase response rates by 33%.
Selected projects by format, developed
for clients from initial concept to implementation:
Email
Communications
Client: CitiGroup Campaign: Home Equity Loans
Creative:"Petunias" Objective: Deliver
a compelling home equity loan offer
consistent with current Citibank
brand campaign.
Client: CitiGroup Campaign: Home
Equity Loans
Creative:"Home
Sweet Home " Objective: Deliver
a compelling home equity loan offer
consistent with current Citibank
brand campaign.
Client: iRobot Campaign: Holiday
Gift
Creative:"Do
the Roomba!" Objective: Introduce
the Roomba robotic vacuum as a
fun holiday gift.
Client: PRPI Campaign: Clinical
Trials
Creative:"Asthma
Relief" Objective: Solicit
registrations from parents to participate
in a clinical trial of an asthma
therapy for children.
Client: Merit
Lending Campaign: Home
Equity Loans
Creative: "Debt
Consolidation" Objective: Target
home equity loan offer to
people primarily concerned with reducing
debt.
Websites
Client: Institute
for Advanced Medical Education
Site: IAME.com Objective: Redesign
site to add appeal to investors while
improving interface to useful
elements appreciated by medical professionals.
Client: Pictures
Matter
Site: PicturesMatter.com Objective: Redesign
site from cool, techie look-n-feel
to a warmer, friendlier image, creating
greater appeal to women and families.
Animated
Banner Ads
Client: iRobot Campaign: Push
a button
Creative: "Push
a button" Objective: Make
a case for the Roomba in 12 seconds.
Nominated by MSN for their Online Creative
Awards.
Client: iRobot Campaign: Roomba
Discovery Model
Creative: "Clean
/ Smart" Objective: Counter
doubts of whether Roomba can
replace an upright. Free shipping
DR offer.
Animated
eCards
Client: Provident
Financial Services Campaign: Holiday
Visa Gift Card
Creative: "Easy
Holiday Gift Giving " Objective: Introduce
the Provident Visa Gift Card as an
easy gift giving option for the holidays.
Client: Provident
Financial Services Campaign: Visa
Gift Card
Creative: "Little
Red Ridinghood " Objective: Introduce
the Provident Visa Gift Card as
a fun, easy gift giving options.
Communication
design solutions to target, entertain, inform, persuade,
and achieve your objectives
