Internet marketing companies work with clients in three ways.

The Agency Tells.
This is easier than trying to understand the client, right?  We just tell the client what the problem is, what they need to do to solve it and just do it.  We use all of our previous experience to "prove" how smart we are and that we are experts.

The Agency Accepts.
The client tells us what they want and we deliver.  We don't ask any real questions.  We don't look at previous data.  We just take the order and get to work.

The Agency Guesses.
Of course, agency gurus don't call this guessing, they call it a diagnosis or analysis.  If you didn't know any ... Read More