Recently, Yahoo announced that they have released Version 10.1 of Yahoo Web Analytics. A major component of this new version are enhancements to segmentation and report filtering functionalities, which are important when using web analytics data to determine the behaviors of those customers and website visitors that are most valuable to your organization. Below is a summary of the updated features: FeatureDescriptionAudience DefinitionEnhanced segmentation capabilities including expanded variety of group and metric parameters and ability to export segments to partner exchanges.Segment TypesThe application of segments to varying scopes of activity has been enhanced to include manipulation at both the global and line item... Read More

As we reported here back in March, Google has released a new version of Google Analytics in beta. This post is the first in a series of blog posts showcasing various aspects of the new interface.We start with the Dashboard, as this is the first screen that everyone sees after you log into your GA account. As you can see, the entire interface has been updated, and personally, I believe it looks cleaner than the current interface (which has been around for a while).Unlike the current GA where you have to add reports to the Dashboard from other report screens, you can easily add different customizable reports by adding a "widget". When adding a widget, you choose the type (Metric, Pie Chart, Timeline, Table) and the... Read More

As everyone knows, Google is always hard at work making improvements to its products, and Google Analytics is no exception. Today, they just announced the release of a new version, and beta access will be rolled out over the next few weeks. We will cover all the new features over the coming weeks, but for those who can't wait, here is a sneak peek at some of improvements that you can expect with the new version:New interface designImproved dashboard customizationImproved report navigationImprovements to Custom ReportsStay tuned for updates on these and other improvements to Google Analytics.As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most... Read More

As many of you may have already noticed, Google has replaced Site Overlay with In-Page Analytics. This new report is similar to the old Site Overlay in that it offers a visual analysis of your website to help you determine the relative popularity of links, and can be helpful in discovering potential issues with website navigation and usablility.So what's different about In-Page Analytics?Advanced Segments and Date Range can be applied directly from the reportVarious metrics for the Current Page are available directly in reportNo need to go back and forth between reportsDisplays percentage of clicks below current view (below the fold)Ability to filter data by percentage of clicksFor example, show data only on links that more than... Read More

Google Analytics is a great tool, but it is greater if you can help it be as smart as possible by tweaking certain things.  The human element is what makes it "Analytics" after all.Filtering out internal traffic is one of those things.  If you are analyzing a high volume of public traffic on your site and you are trying to make marketing decisions based on the trends you are seeing, and on top of that you and your colleagues are compulsively accessing your own site, your data is probably skewed (that is if what your intern does on your site does not move and shake your business).  What you want to do is add a sub profile to your main profile.  The main profile will have ALL traffic, so that you always have a... Read More