Last week was an interesting week.  The senior leadership of Endai spent 4 days with the leadership of an innovative U.S. based manufacturer.  The conversation revolved around a common theme: End User Relationships.

For more than half a century manufacturers have depended on strong relationships with distributors in order to grow their businesses.  For many manufacturers, this has been a successful business model.  There are a number of weaknesses in this model.  One in particular is the fact that the manufacturer is disconnected from the end user- the company that uses their product every day.  While some manufacturers have some contact with end users.  This relationship, for the most ... Read More

I was on the phone with a vendor yesterday who saw our Google Partner Logo in the footer of a document I had previously sent over, and asked me to explain what Google Analytics was exactly, and why a software so intuitive would need consultants.  It is easy for us to assume that everyone interested in online marketing knows about the basics of web analytics, but we often overlook the fact that we are jaded by being in the industry and that many people don't know the basics.  This is why sharing a brief overview of the power of GA seems appropriate. 

There is an ocean of tapped and untapped information out there about your consumer, your product, your strengths and your weaknesses, but this information is ... Read More

Google AdWords has recently introduced a new filtering option available at campaign, ad group, keyword and ad level.

The top right button that exists in all page views called "Filter and Views" allows you to setup one or more filters by which to segment the campaign.

Filtering is an invaluable tool to automate some of the manual optimization that would otherwise be required to identify areas that need attention.

For example, if you are looking at a Campaign overview for a few months, and notice that the ... Read More

A much heralded benefit of online marketing, a favorite of Internet Marketing Companies, is its measurability and the ability to use the data generated by tools such as Google Analytics to continuously adapt marketing tactics. A second benefit of online marketing is its targeting ability.

One way to enhance search marketing efforts is to target geographically. The idea seems obvious for a product or service limited to a market or region, but geographic targeting can work for national search marketing effor ...

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Good news for the Internet Marketing Companies, search marketing's ROI is strong according to Efficient Frontier, the largest independent research firm in the search marketing industry.

With the current economic environment causing advertisers to place an even greater emphasis on ROI for every dollar spent, the report showed advertisers increased ROI by 25% using search marketing while decreasing spending by 10.5%

According to David Karnstedt, President and CEO of Efficient Frontier, the current situation offers a unique opportunity for marketers as advertising budget cuts drop CPC's but the number of customers searching online rises. 

Rising ROI at a decreasing expense should ensure search ... Read More