You desperately want to play the role of alluring song siren to the leads...but just as in the Homeric world, the online world is as elusive with many distractions and obstacles that make qualified leads hard to come by.

You are starting off from scratch; the only people that are currently interested in receiving the product that is your email marketing initiative are you and your secretary... so the question becomes where to start and how to get more people into the database?

The more people you send to, the bigger the chance of success = a common misconception of email marketing.  You could be sending emails promoting cars to an audience only interested in planes of which 1/1000 will convert, or you ... Read More

It started like any other day, I read some news, I copied the link to an article I thought was worth sharing (Paul the oracle octopus winning the 2010 FIFA World Cup is fascinating), and I pasted the link into my facebook status.  Then I went back to the domain from which I copied the link and saw it...the plugin.  There it was my facebook picture, my full name, my action (shared) and the name of the link. 



This year facebook rolled out some integrated Facebook plugins to be spread accross 100,000+ websites.  Washingtonpost.com is just ... Read More

Anyone familiar with the cartoonist Rube Goldberg will understand that the more complex does not always equal more effective. The same is true with email marketing.

The capabilities of web designers increase almost constantly as the broadband widths grow and information is shared with greater and greater speed. A brand considering email marketing as part of its marketing mix would naturally be tempted to use these capabilities to their fullest potential to reach consumers with its message.

However, this may lead to that message being garbled.

HTML email offers brands an incredible amount of possibilities when designing its message, but Internet Marketing Company Endai Worldwide offers these ... Read More

Point blank, everything you do this year can and must be tracked. 

Because having an online presence means having a lot of marketing options, spending wisely and efficiently is ever important as the recession has not receded just yet (as discussed in my last post).  The best place to start is to sit down and take a good look at your goals and decide what you think your ROI should look like and what it is you are even doing on the web. 

Traditionally, marketing has been responsible for making you stand out, making you break away from the pack with creativity - at times going with your gut instinct, and at others, going ... Read More

We are all aware of what the economy has been like and the effect it has had on our decision to save or spend.  For one, we do more research.  A Comscore report claims that 75% of shoppers list the web as their go-to for researching prices at home before buying products in '09. This means that people are increasingly turning to websites and search engines to stretch their dollars further.  Even though this seems like a cat in the bag for marketers, the problem remains turning prospective customers into dollars, especially when marketers are playing on a budget as well.  Here I will discuss some of the ... Read More