Twenty one percent of mobile sales come from tablets.1 As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it's time to consider optimizing your business's website to capture these consumers.The graph below shows the huge growth potential that lies within the tablet economy, including a projected 35.6% of internet users to be tablet users by 2014.Tablets are preferred over smartphones for web shopping.2 The reason for this includes the fact that web shoppers opt for larger screens offered by tablets as opposed to smartphones, making it easier to use and view items in a web browser.We're in an app world now. Tablets are used for much more than just web browsing... Read More

Think about it, how do you send your friend an article that really interested you?  Probably by email or as a post on their wall, right?Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects.  Email has the ability to mass target but also to segment, to deliver fresh content but also to deliver engagement and most importantly it is an opt-in vehicle.  Social networks are opt-in too, which is why they are so potent, to get the content you either have to follow, fan or friend the content source.  This is not like lay back and be served display or tv ads, both email and social pages are telling you to go find what you are looking for or requested to know... Read More

Designing emails is kind of like watching the food channel, everything is spelled out for you, but you actually have to taste it to make sure you get it right and serve it to make sure others agree.  Same thing goes for email, you can follow the process, but until you test everything across browsers yourself, you may not get it right.Recently, Yahoo and Hotmail made changes to their coding, changes that modified the way the emails appeared to recipients (now with blue links and left aligned instead of centered).  This wasn't announced so the only way to know this was to be an insider or a good email marketer, one who tests repeatedly before deploying any emails.  These changes do happen every so often and are... Read More

The art and science of asking effective questions is critical to helping companies succeed.  The questions that your online marketing company asks of you and themselves largely determines the quality and results of a client/agency engagement.Effective questions are ones that lead to a desired outcome or result, which should always be to help a client succeed.  To evaluate the effectiveness of the questions being asked of you by your online marketing company, you can ask yourself:Will this question or set of questions elicit answers that:- Define what success means to you (the client).- Share specific information or data that go to the heart of your issues and needs.- Clarify what matters most to you.- Reveal who/what is... Read More

Last week was an interesting week.  The senior leadership of Endai spent 4 days with the leadership of an innovative U.S. based manufacturer.  The conversation revolved around a common theme: End User Relationships.For more than half a century manufacturers have depended on strong relationships with distributors in order to grow their businesses.  For many manufacturers, this has been a successful business model.  There are a number of weaknesses in this model.  One in particular is the fact that the manufacturer is disconnected from the end user- the company that uses their product every day.  While some manufacturers have some contact with end users.  This relationship, for the most part is... Read More