In an age of increasingly intrusive media, e-mail remains one of the most efficient tools for businesses to communicate, educate and extend their offerings to their audiences. While its impact is not just limited to the healthcare industry in particular, it is clear that the ability of an enterprise to deliver email content customized to the buying behavior and unique preferences of its customers can significantly boost revenue through increased average order size and frequency. In fact, effective and scalable email campaigns have transformed businesses by offering greater visibility into response rates for various brand offers. A recent email survey showed that not only do targeted email communications drive buying choices for ... Read More

I know... The title of this blog is a little perplexing.  I will get some interesting looks around the office for writing such a title, but it's for good reason.  If you are a B2B company and are not using email to build relationships, nurture relationships and sell your products, you are probably missing a big opportunity.When we talk to B2B companies, many of them make a statement along the lines of "Our customers won't buy our products through ecommerce?"  In many cases, this is a legitimate assumption on the surface.  Maybe you are a manufacturer that sells through distribution.  Maybe the average purchase price of your products is in the tens of thousands of dollars.  Maybe there is a hight level... Read More

Recently clients have been getting smarter on analytics and post email drop statistics.  They want to know why that email bounced and what a hard bounce is, a conndied is and a nobox is.  Here is a little summary of what happens to prevent emails from reaching your recipient's inbox.  If you are designing your own email there is a lot of technical work that you need to put in with regards to design, coding, tracking links and images and managing bounces, spam and deliverability.  These days there are email providers like MarketTraq Email that do it all for you.  Additionally, email marketing vendors like us use dedicated mail servers that are capable of sending thousands of emails per hour, unlike your... Read More

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Email marketing, especially if it is properly integrated with analytics, provides an abundance of data.  The reporting can get really expansive, so it is really important to focus and report on the email metrics that matter most ...    1. List GrowthFirst of all, it is most important to have a statistically significant list (of more than 5 emails), because you want your metrics to be representative for user behaviors, you also want to be able to segment in many different ways.  Secondly, you want a healthy growing list.  Net growth rate is an important metric to measure.  It tells you whether you are doing a good job promoting and recruiting for your email marketing program.  Make sure to pass... Read More