Think about it, how do you send your friend an article that really interested you? Probably by email or as a post on their wall, right?
Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects. Email has the ability to mass target but also to segment, to deliver fresh content but also to deliver engagement and most importantly it is an opt-in vehicle. Social networks are opt-in too, which is why they are so potent, to get the content you either have to follow, fan or friend the content source. This is not like lay back and be served display or tv ads, both email and social pages are telling you to go find what you are looking for or requested to ... Read More
Email complements most marketing tactics perfectly, whether it is to acquire, retain or convert prospects. Email has the ability to mass target but also to segment, to deliver fresh content but also to deliver engagement and most importantly it is an opt-in vehicle. Social networks are opt-in too, which is why they are so potent, to get the content you either have to follow, fan or friend the content source. This is not like lay back and be served display or tv ads, both email and social pages are telling you to go find what you are looking for or requested to ... Read More

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