Customer Value: Narrowcasting vs. Broadcasting

Virtually every brand we’ve met with in the last few months is hungry for new customers, the war for the customer is on. For more on growing your customer base, consider reading “Bigger is Better, How to Scale Up Customer Acquisition Smarter” an article we published...

Increase Your ROI: Tap into Tablet Shoppers

Twenty one percent of mobile sales come from tablets.1 As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it’s time to consider optimizing your business’s website to capture these consumers. The...

Bing… “Because It’s Now Growing.”

From near obscurity, Microsoft’s Bing search engine now powers 30% of online searches, according to our friends at Experian/Hitwise. This is of interest, given we still see a material number paid search buyers optimizing for “Google only.” While some...

Google’s Androids Run Free… Oracle Says, Not So Fast…

Oracle has filed suit against Google alleging patent infringement on it’s new asset, Java. If you didn’t know, the Android mobile OS is run in part on a Google modified version of Java. Oracle says this is a no-no.   As we regularly see now in online...