blog.endai.com

Online Gift Card Sales: Operational and Marketing Considerations

2012-01-31T17:07:59Z

Online Gift card sales is expected grow at a rate of 29% annually to reach $5.8 billion* by 2014. While many business to consumer Brands offer Gift Cards, there are specific, and potentially profitable considerations to think about regarding online marketing.

It is important for retailers to have a gift card system that leverages the best practices for tracking, promotion and marketing functionality.

When developing a gift card site, we suggest the following:

Saving a Source ID with the order will enable you to analyze data at the order level.

For Example: Assigning a different Source ID to your Paid Search and Email campaigns will allow you to quantify the results of both programs separately. This will enable you to calculate Orders, Life Time Value, Average Order size, etc. by marketing channel.

Tracking search terms from Paid and Organic Search with each order enables you to optimize search based on sales (especially valuable for SEO generated sales).

For Example: Before you start an SEO program, you can see which search terms are generating orders and the size of those orders. Now, when you start your SEO program, you have a set of search terms that you know drive some level of results.

The site should be able to fire individual conversion pixels which will enable you to run an affiliate sales program with accurate performance metrics.

For Example: With individual conversion pixels you can run on multiple affiliate networks while ensuring that you are accurately tracking each.

Shipping confirmation emails should also include the Shippers Tracking URL. This reduces the call volume/expense associated with Customer Service.

Customers should be able to ship multiple Gift Cards to multiple addresses within one order.

Ensure that you have proper Fraud Protection from the Payment Gateway Provider.

The website should be able to accommodate multiple offers at the same time so that you can quickly test/optimize multiple offers. Don't plan on testing offers? Please read this first, or this.

To accommodate split tests, the site should automatically direct incoming traffic to the appropriate landing pages. This will allow you to ensure testing integrity on your marketing experiments.

When a visitor sees an expired offer, they should be redirected to a current offer. This improves the customer experience and provides an opportunity sell to this customer.

Abandoned orders should automatically be put into a "win back" email communication stream to increase sales. Read more about SitePreserver, a Shopping Cart Abandonment solution.

Having a gift card platform with these features and functionality will ensure that you are optimizing the experience for your customers and maximizing the yield on your investment.

*Javelin Strategy & Research

Increase Your ROI: Tap into Tablet Shoppers

2012-01-18T09:11:42Z

Twenty one percent of mobile sales come from tablets.¹As people are spending more time online due to devices such as iPads and tablets, especially online shoppers, it's time to consider optimizing your business's website to capture these consumers.

The graph below shows the huge growth potential that lies within the tablet economy, including a projected 35.6% of internet users to be tablet users by 2014.

Tablets are preferred over smartphones for web shopping.²The reason for this includes the fact that web shoppers opt for larger screens offered by tablets as opposed to smartphones, making it easier to use and view items in a web browser.

We're in an app world now. Tablets are used for much more than just web browsing devices. Apps also aren't just web-browsing tools, but an in store experience. Tablets allow you to bring the store and the experience to your home, inside your living room as you're sitting on the couch relaxing after work. According to Geek.com, a record 1.2 billion apps were downloaded during the last week of 2011, and 509 million in the US alone.

Of those surveyed, the number one online shopping app downloaded was a retailer specific app.³What this means is it's important that retailers configure their websites so they display properly on tablets for ease of viewing.

Here are a few ways to optimize retailer sites for tablet shoppers:

Identify activity and volume of your site

During this step you want to use and understand in-house metrics to identify the main platforms through which consumers visit your website, such as tablet, PC and mobile. Also, it is important to do an initial 'site check' of your website to see how it appears on different devices. Forget auditing your site on just tablet v. mobile platforms. There are various differences between different tablets as well. For example, your site may display differently on an iPad as opposed to a Kindle Fire simply because the iPad is about 9.5 x 7 inches and the Kindle Fire is about 4 x 6 inches.

Highlight and optimize key activities

In order to best determine how exactly to optimize your site based on your consumers' needs, it's important to see why your consumers are visiting your site and what they are using it for. Are they buying items and using a checkout system, are they browsing various items or information, or are they just accessing account information? You want to optimize your site based on your consumers' needs to make your site easier to navigate and increase convenience. If your consumers are searching, insert and optimize a quick navigation bar throughout the site and highlight a search bar for ease. Lastly, create ease throughout the checkout process by offering alternative payments. The easier the checkout process, the higher the conversion.

The 'fat finger' effect

Tablets and smartphones are predominantly touch screen these days, so adjustments need to be made to the tap areas on the screens so consumers can easily navigate throughout the site. And here we introduce the 'fat finger' effect--you're trying to 'click' or tap on the 'Checkout' button but instead you're actually tapping on the button that says 'edit cart' or 'continue shopping'. If only the size of the buttons were bigger and further away from other links to avoid this issue. Another option is to include predictive search capability throughout on-site search navigation which minimizes key strokes, like a short-cut.

Streamline product detail pages

You can further optimize your retail site by removing any elements that just simply don't convert as well as others. This will create a cleaner pathway to get consumers to checkout and make it much easier and convenient. This will also maintain focus on what consumers are trying to do and minimize distractions.

Ultimately, you want to give consumers more ways to get on to your website. Therefore, you want to enable purchasing to occur very quickly and ensure ease of experience--this is key. The ease of experience makes tablet shopping apps more useful. It's time to stay ahead of the game and optimize consumers' tablet-browsing experience while shopping online. Don't fall behind, and watch your ROI grow.

Here's a great infographic by Monetate: Are Tablet Buyers Taking over Ecommerce?

Footnotes:

¹Forrester Research: "The State of Retailing Online 2011".

²Bizrate Insights Tablet Commerce Flash Survey 2011, in partnership with Forrester Research.

³Bizrate Insights Tablet Commerce Flash Survey 2011, in partnership with Forrester Research.

Getting Started With Email: Channel Observations to Support Chronic Disease Patient Care

2012-01-09T14:09:54Z

Today, email is used to support the communications needs of many different types of organizations, ranging from big businesses to small local schools, and just about every personal communication need imaginable. In this post, we'll provide a general overview of the email environment and the factors that make it successful. In addition, we'll talk briefly about how email may contribute to the successful treatment of patients with chronic diseases.

The Email Environment

Email has been called the "killer app" in the business community for many different reasons, yet all point to the same realization: email has changed the way consumers and organizations communicate with one another. Just ask the United States Postal Service and they'll quickly tell you how the times have changed. In a recent statement, the USPS reports, "A significant portion of USPS losses in the past few years has been due to an unprecedented decline in mail volume -- down more than 20% since 2007. The replacement of letter mail and business-transaction mail by electronic alternatives continues to cause downward pressure on mail volume."¹ Email is quick, efficient, targetable, measurable, and provides synergies with other media.

A quick look at industry statistics highlights the prevalence of email communications:

Email is the preferred method of commercial communication by 74% of all online adults."² Email has been used by nearly 90% of consumers since 2005.³

Email is a tool used by most Americans today, as demonstrated by the number of email users supported by the major providers:

Ø Microsoft webmail properties: 256.2 million users

Ø Yahoo: 254.6 million users

Ø Google: 91.6 million users

Ø AOL webmail properties: 48.9 million users.⁴

There is little doubt of the importance and capability of email to reach U.S households. So, what do you need to know to get started in leveraging this communication channel? Similar to most disciplines, email behaviors have been studied and are becoming well understood by practitioners. Our research and experience has led Endai to identify 3 fundamental laws to successful email communications, which we will describe below.

Email Must Be Relevant

Many people categorize business to consumer communications as spam. By definition, "spam is unsolicited bulk email". Unsolicited means that the recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content."⁵ Email is not spam, if it is permission-based and of interest to the consumer (patient). When a consumer "opts-in" to email from your organization and becomes a "subscriber," they are telling you that they want to hear from you and that your communications are relevant to them.

In marketing circles, it has long been known that relevance is the key to successful advertising initiatives. Studies by leading email research firms consistently validate this axiom, by finding that relevance is a primary reason indicated for opening emails. Experienced communications specialists apply the information volunteered by their customers to help raise the relevance of e-communications, increasing open rates and click rates, and ultimately impacting customer behaviors.

At Endai, we work to identify relevance by testing a wide range of subject lines, creative copy, and longitudinal programs, targeted by segments and personalized based on the individual needs of the organization's customers.

Email Must Be Anticipated

If a consumer expects to receive communications from you, then the likelihood that they will open your email goes up significantly. The following compiled market research survey data is noteworthy:

"64% of small businesses execs said they decide whether or not to open the (email) newsletter based on who it's from."⁶

"79.1% of online merchants feature the company name prominently in the "from" line of the message"⁷ to increase open rates.

"55.9% of respondents cited knowing and trusting the sender as the primary reason for opening an email."⁸

In the realm of patient care specific to chronic diseases, it is likely that patients will be eager to subscribe to email communications and anxiously anticipate the arrival of communications from their healthcare provider, if they believe that the information will be of value to them.

Email Content Must Be Valuable

In any transaction, there is a "value exchange." Consumers will conduct business with you if the cost of doing business is less than or equal to the value they receive in return. Similarly, if subscribers receive critical information or a special offer from you via email, they will learn that there is value to opening your emails.

The value proposition to patients with chronic diseases has the opportunity to be viewed as having significantly high value. Patients are likely to value care reminders and communications if they believe these emails will benefit their health in the long term.

Patient Care: Building Your Email Capability

When a patient or loved one is diagnosed with a chronic disease, they typically conduct extensive research, seek trusted advisors, and over time learn how best to manage their health care needs. Typically, patients or loved ones "learn" best when they absorb small chapters of information over time. Different patients have different information needs, based on their level of education and personal backgrounds. The nature of email is well suited to meet the diverse needs of patients and loved ones with chronic diseases. By observing how patients interact with email content, and how they choose specific content to examine by clicking on carefully engineered links, health care providers can target an appropriate learning curriculum to each patient to maximize the success of treatment regimens.

There are many aspects of an email capability that need to be considered before launching a campaign, including:

Your messaging strategy, and how emails will compliment your existing communication

Delivery of emails and the technology platform

Building and maintaining the email address database

Creating a Communications Framework (architecting relevance)

Email design and content

Campaign Management

Can-Spam Compliance

Privacy Laws (including HIPPA)

Metrics to guide your campaigns

Endai is well positioned to support these design elements and more as you seek to meet the needs of chronic disease patients.

Footnotes

1. http://money.cnn.com/2010/08/05/news/companies/US_postal_service_earnings/index.htm)

2. http://emailstatcenter.com/: Merkle"View From the Digital Inbox 2011" (2011)

3. http://emailstatcenter.com/ MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010)

4. April, 2008, USA Today article cited ComScore Media Metrix figures for February, 2008

5. http://www.mass-emailer.com/what-is-spam.shtml

6. http://emailstatcenter.com/ Bredin Business Information (2007)

7. http://emailstatcenter.com/Internet Retailer (2007)

8. http://emailstatcenter.com/Return Path (2007)

How Google Places Affects Your Business

2012-01-05T02:22:55Z

Search engine optimization (SEO) continues to be an integral part of a business's marketing campaign, and now, Google Places is making it even easier. Plus it's free. Google Places now includes additional features on the search engine results page (SERP) when your local listing appears making you more visible and attractive to web surfers.

Visually Enhancing your Business Listing on Google Places

As shown above, the Google Places listing displays not only a map of the business location, but also photos of your products and business, details including descriptor snippets, price, nearest subway, a link to make reservations (if applicable), links to available menus and reviews. According to Brian Pasch of PCG Digital Marketing, photos and videos are the biggest missed opportunity, with 85% of business listings missing out on a complete set of photos and videos. These should be utilized to differentiate your business as they add great value to your listing and attract attention.

The Importance of Reviews and the Amazon Effect

The number of reviews and total gold stars shown on your business listing reflects positively on your business and web surfers are more inclined to click on those specific listings first. This phenomenon is referred to as the Amazon effect, and has clearly trained consumers to click on the products (or companies, in this case) first that have the highest ratings. Reviews heavily influence buying behavior. As a best practice, it is crucial to respond to any negative reviews to make a good impression, to acknowledge the feedback and see how to make it better. It is also important to take the time to thank positive reviews. Show that you're listening and appreciate all feedback. An easy way to encourage and acquire more reviews is through 'Internet Reputation Management' cards, such as the one shown above. Make it easy for your customers to provide feedback by providing them with a link or QR (quick response) code to your Google Places listing on a card so they can easily and quickly write a review at their own convenience.

The Power of Google+ and SEO Integration

Roughly 20% of the surfing population is logged into Google+ while conducting a search, according to Brian Pasch of PCG Digital Marketing. What does this mean exactly? When you're signed into your Google+ account, the SERP includes your friends' photo thumbnails when they share or +1 something. Your friends' photos make these listings pop and influence click behavior. There is significant CTR on searches including Google +1s as related to the Amazon Effect. Most importantly, Google +1 takes precedent over standard SEO ranking on the SERP. This means that a specific business listing could potentially move up to the first page of the SERP when your friends +1 it, even if previously that business had no prior SEO and was on the second page.

Bing Webmaster Tools: New Features

2011-11-16T12:06:58Z

In past blog posts about search engine optimization, we've referenced using tools such as Bing Webmaster Tools to deal with issues such as 404 errors and the importance of XML sitemaps. Recently, Bing added some new features to its Webmaster Tools to enhance its utility.

DNS-based Vertification

In addition to verification of ownership of your website via a code on the home page or an XML file, DNS based verification has also been added.

Crawl Details

This report has been enhanced to show ALL inbound links, not just ones that return a 400 header response code.

adCenter Data Integration (US only)

Reports showing traffic and keyword data will now include average cost-per-click and average bid data.

URL Normalization

Suggestions for URL normalization will now appear in the account, allowing websites to deal with some canonicalization issues within Bing Webmaster Tools. This is important for dealing with duplicate content issues, which was covered in a previous blog post.

For assistance on search engine optimization techniques, as well as other internet marketing strategies such as search engine marketing and email marketing, use the form on the right to contact Endai for a free consultation.

Google Analytics: Update to Sessions

2011-08-22T12:59:40Z

Recently, the Google Analytics team made a change to how sessions are defined in GA:

Before

- More than 30 minutes have elapsed between pageviews for a single visitor.

- At the end of a day.

- When a visitor closes their browser.

After

- More than 30 minutes have elapsed between pageviews for a single visitor.

- At the end of a day.

- When any traffic source value for the user changes. Traffic source information includes:utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gclid.

This change does NOT apply to historical data, only new data collected after August 11th. While this may slightly increase the number of visits you see for your site (the Google Analytics teams expects less than a 1% increase for most users), this is beneficial in the long run as it brings GA's definition of a session more in line with the common definition of a visit, and will lead to more accurate traffic attribution.

As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website. If you have any Google Analytics issues that need solving, please contact us using the form on the right.

70% of B2B Buyers Start With Search

2011-06-06T19:28:29Z

Why is Search Engine Marketing important for B2B companies? Let's start with the raw numbers. In 2010, there were 100 million searches for healthcare related equipment. Of those searches, the vast majority was seeking specific answers to specific questions. Search has become a combination reference guide, phone book, and stream-of-consciousness learning tool. How does this relate to B2B Internet marketing? A recent study by research firm Mediative found that over 70% of B2B buyers begin their purchasing decisions with searches through search engines. Similarly, a study by DemandGen found that 75% of all B2B buyers enter the purchasing mindset through searches.

With over half of all your prospects starting their buying process through search, the process of capturing potential leads can become largely automated. Search drives a tremendous pool of potential prospects to build up within the sales funnel, but just as importantly, the nature of search creates a potentially valuable segment of self-identifying prospects directed to your website. In other words, because these B2B buyers enter your website through search, they have already declared their intention to seek information on products and services similar to the ones you offer. In many cases, web analytics data suggests that these visitors convert to leads and sales at a greater rate than average website traffic. Put even more simply, leads that enter your funnel through search marketing are at least a warm, if not an outright hot, lead that actively wants to know more about your product.

Search has allowed B2B buyers to reach out directly to companies without the traditional process and costs of outbound marketing. This shift to inbound search marketing is helping B2B companies switch their focus from targeting leads to nurturing prospects. This is where the advantages of search marketing begin to shine through. By automating marketing processes and adding Search Marketing to fill the top of your sales funnel, your marketing team is ensuring that every prospect that they encounter is already primed to receive their marketing message. Every one of those 70% of buyers who initiate their internal buying cycle with a search of potential vendors comes to your page with the mindset that they are at least considering a purchase, if not outright ready to make a commitment.

What Role Does Search Play in my Sales Cycle?

While the majority of B2B sales are still closed offline, it's important to note that according to the DemandGen survey, 80% of B2B buyers stated that they initiated their last major purchase. Less than 10% of those surveyed reported that the buying cycle was initiated by a cold call or similar outbound technique. B2B buyers are quickly realizing that they now have the tools and resources available at their fingertips to quickly and efficiently make large purchasing decisions, or at least research their options, without having to go through the process of consulting with various competing sales teams.

Playing the large numbers game:

100+ million annual searches for healthcare equipment is no small sum. Numbers that large demand attention. A significant amount of data shows that these searches are being performed by prospects ready to make a purchase decision, and the DemandGen study found that as many as 50% of B2B buyers made a decision and budgeted resources towards a purchase AFTER a need was discovered. In many cases, they reported that they found a solution or product first, often in a situation where they did not know a need existed, and THEN made a case for the immediate adoption or purchase. This may seem like putting the cart before the horse when viewed through the lens of traditional outbound marketing, but it makes perfect sense when considering the huge number of searches performed daily and the vast amounts of information available for those searchers.

Making sure B2B buyers are aware of all possible needs and all possible solutions is a difficult, if not impossible, task. However, the process of searching for tangentially or coincidentally related information can very easily pull a previously uninterested buyer's attention towards a novel solution to either an old problem, or could alert them to a need that they previously had not considered. In fact, it was reported that 25% of large purchases were made after the buyer's attention was drawn to a competitor who had adopted a product or solution that noticeably increased their ROI. Automating your business marketing to take advantage of these coincidental and long-tail leads allows you to significantly increase the number of prospects that you are feeding into the top of your sales funnel, while freeing up your marketing and sales teams to focus on building a connection and closing offline sales.

Search marketing can dramatically increase the number of leads your online marketing generates. More importantly it can significantly reduce your cost per lead, and thus increase the ROI of your marketing efforts, by providing only interested and primed leads for your sales and marketing teams to pursue. Gaining efficiency in your sales cycle and simultaneously increasing the number of prospects coming in can be a potent combination. Contact us to find out how Endai's online and email marketing Playbook can harness the power of search volume to make a sharp and noticeable difference to your bottom line.

Yahoo Web Analytics: New Version Launched

2011-05-27T11:12:21Z

Recently, Yahoo announced that they have released Version 10.1 of Yahoo Web Analytics. A major component of this new version are enhancements to segmentation and report filtering functionalities, which are important when using web analytics data to determine the behaviors of those customers and website visitors that are most valuable to your organization. Below is a summary of the updated features:

Feature	Description
Audience Definition	Enhanced segmentation capabilities including expanded variety of group and metric parameters and ability to export segments to partner exchanges.
Segment Types	The application of segments to varying scopes of activity has been enhanced to include manipulation at both the global and line item levels via the Visitors, Visits and Tracked Events segment types.
Enhanced Report Filtering	Improved user interface design, organizing filtering controls directly over tabular report data.
Legacy Yahoo! Categories & Properties	Due to a change in IDs (and how we capture them) for Y! Interest Groups and Y! Properties of Interest, we will have a transition period where both "old" and "new" interest categories will be available. You will need to follow a few guidelines when using these interest categories.

(Source: http://help.yahoo.com/l/us/yahoo/ywa/prod_updates/4225282.html)

Google Analytics: April Data Restored

2011-05-19T13:21:38Z

Since last week, we have been updating you all on the status of an issue that Google Analytics was having with April 2011 data using advanced segments, custom reports, or secondary dimensions.

We are happy to report that as of 4pm yesterday, the affected data has been fully restored. Below is the update from the Google Analytics team:

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Update 5/18/11 1:40 PM PST
We have completed the fix for April data affected by this issue ahead of our estimate. Data for April using advanced segments, custom reports, or secondary dimensions has been restored.

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It's rare that Google Analytics will have a major issue such as this one, but should something like this arise again, we will keep you posted on all updates that Google provides to us.

Google Analytics: Update on April Data Issue

2011-05-16T14:55:07Z

Last week, we posted several updates from the Google Analytics team regarding the issue they are having with April 2011 data when applying advanced segments, secondary dimensions, or custom reports.

On Friday evening, they posted the following update:

-----------------------------------------------------------

Update 5/13/11 3:45 PM PST
April data affected by this issue has been restored for all days after and including April 20th.

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Based on our review of some Google Analytics accounts, it looks like at this point they have restored data from April 9th forward. However, there has been no official update from the GA team yet.

We will continue to keep everyone posted on any updates from the GA team.

Google Analytics: Latest Update on Reporting Issue

2011-05-12T14:33:56Z

As we have been reporting over the past few days, Google Analytics has reported issues with April 2011 data when applying advanced segments, secondary dimensions, or custom reports.

Yesterday, the GA team released the following statement:

===============================================

Update 5/11/11 10:30 AM PST
We want to reiterate that no data was lost due to this issue, and we're working hard to make the April data fully available in your Analytics reports. Our current timeline for restoring full functionality for April data is approximately 12 days, May 23rd. We're doing what we can to shorten this period. We're restoring the data day by day so you will see it come in to your account over time and not all at once. Keep in mind, that you can view the affected April data through the standard reports.

===============================================

We'll continue to keep everyone posted on any new updates from the Google Analytics team.

Google Analytics: Update on Reporting Issue

2011-05-11T13:06:19Z

As we reported here yesterday, Google Analytics has reported issues with April 2011 data when applying advanced segments, secondary dimensions, or custom reports.

As of this morning, this issue has yet to be resolved, although Google is working on correcting the issue.

The Google Analytics team will be providing an update on the issue on May 15th, as reported here: http://www.google.com/analytics/status#rm=1&di=14&ddo=1&hl=en.

We'll keep you all posted on any updates as we get them.

Google Analytics: Reporting Issue

2011-05-10T17:24:08Z

The Google Analytics team reported yesterday that they were having issues with April 2011 data using custom reports, advanced segments, or secondary dimensions. However, the issue has not yet been fully resolved.

For the latest information about this issue, including updates from the GA Team, go to their blog post here:

http://analytics.blogspot.com/2011/05/issue-affecting-analytics-data-for.html

Bing... "Because It's Now Growing."

2011-05-06T13:44:17Z

From near obscurity, Microsoft's Bing search engine now powers 30% of online searches, according to our friends at Experian/Hitwise. This is of interest, given we still see a material number paid search buyers optimizing for "Google only." While some of our friends at Google like to say "Bing... But It's Not Google" --Bing now represents almost one-third of searches now. With a substantial 6% increase from March 2010 to April 2010 search marketers that ignore it do so at a considerable risk. We suggest to Clients... Bing could well require more of their attention "Because It's Now Growing"

Google's dominant 64.42% share of search, still produces the majority of traffic and search marketing results. That said, could the day where Google falls to below 51% fast approaching? At Endai we generally don't think so.

Google's investments in mobile alone stand to produce increases in search traffic, where the Android mobile phone OS is already a player with about 30% of the market, surpassing Blackberry from behind --and searches on Android are of course delivered by Google.

Nonetheless, here in the Endai Search Center of Excellence, we're aggressively watching and measuring Bing.

Google Analytics v5: Dashboards

2011-05-05T17:54:50Z

As we reported here back in March, Google has released a new version of Google Analytics in beta. This post is the first in a series of blog posts showcasing various aspects of the new interface.

We start with the Dashboard, as this is the first screen that everyone sees after you log into your GA account. As you can see, the entire interface has been updated, and personally, I believe it looks cleaner than the current interface (which has been around for a while).

Unlike the current GA where you have to add reports to the Dashboard from other report screens, you can easily add different customizable reports by adding a "widget". When adding a widget, you choose the type (Metric, Pie Chart, Timeline, Table) and the metrics/dimensions you want to display, and you can even filter the data within the widget.

This is great for marketers who want to create highly customized dashboards tailored to their specific needs. Also, there is the ability to add up to 20 dashboards, and each one can contain 12 widgets. Therefore, you could create dashboards for specific sets of metrics (for example, Site Behavior and Ecommerce Data) depending on your needs.

In the next blog post, we'll start delving into the actual Reports interface, highlighting what's new and improved. In the meantime, if you have any Google Analytics issues that need solving, please contact us using the form on the right. As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website.