By
Based on this article, describing our company as an internet marketing
company will soon be an incorrect description. Google
TV is here and it will change the way we interact with TV and the
internet forever.
Stay
disciplined- it's a matter of business life and death.
Companies will have more choices
than ever when it comes to measured marketing. It will require
increased discipline, focus and commitment to benchmarking and testing.
More options do not always mean more results. Many times it means
companies stretch their marketing dollars to thin and don't spend enough
time and money thoroughly testing channels.
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