Good news for the Internet Marketing Companies, search marketing's ROI is strong according to Efficient Frontier, the largest independent research firm in the search marketing industry.With the current economic environment causing advertisers to place an even greater emphasis on ROI for every dollar spent, the report showed advertisers increased ROI by 25% using search marketing while decreasing spending by 10.5%According to David Karnstedt, President and CEO of Efficient Frontier, the current situation offers a unique opportunity for marketers as advertising budget cuts drop CPC's but the number of customers searching online rises.  Rising ROI at a decreasing expense should ensure search marketing's place in advertisers'... Read More

I get a lot of inquiries from prospects and clients who are looking to grow their database.  These companies have made conscious effort and are willing to invest in acquiring new email addresses.  However, the process usually stops there.  My question to you is; now that you have the email address what are you going to do with it?  How do you convert that "hand raiser" to a purchaser?... Read More

This current decline, however, is the result of marketers, and the occasional Internet Marketing Company, not realizing the full potential of online display ads. Initially, online display ads were grouped with non-online display ads. They were approached in a similar manner, where advertising is placed based on the demographic audience of the surrounding content. This method is based on broad generalizations culled from data generated the previous six months to a year taken from a small population of the actu... Read More

Whenever the economy takes a slide, the marketing department of a given brand is one of the first to face a budget cut. How to maintain marketing effectiveness in the midst of a budget cut is one of the primary challenges of a brand's marketing arm. During the current economic downturn, the answer can come from an Internet Marketing Company in three forms: paid search marketing, search engine optimization and email marketing. Paid search marketing is a cost effective means of maintaining or increasing marketing effectiveness while confronting a budget cut. Paid search is measurable in nearly real time, providing a brand's marketing department with the ability to constantly adapt and adjust ... Read More

SEMPO also provided some good news for any Internet Marketing Company by predicting spending on SEM will double over the next five years to $26.1 billion dollars in 2013. With research showing that consumers are more willing to click on organic search results, why was such a large piece of the 2008 search marketing pie spent on paid search? Marketers used to traditional advertising are more comfortable with the guaranteed placement and consistency offered by... Read More

A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email's call to action (CTA).The most commonly used call to action is still the inherently logical "Click Here" however testing proves that this all too common CTA isn't the best performer for your email.Have you used this recently? If so, here is a short but pointed rationale for improving your call to action to engage more subscribers on your email list to click through to your website.First it breaks with fundamentals of email marketing. For starters, it fails to adequately answer the question in every busy subscribers mind... "who cares?" --there is no... Read More