Good news for the Internet Marketing Companies, search marketing's ROI is strong according to Efficient Frontier, the largest independent research firm in the search marketing industry.

With the current economic environment causing advertisers to place an even greater emphasis on ROI for every dollar spent, the report showed advertisers increased ROI by 25% using search marketing while decreasing spending by 10.5%

According to David Karnstedt, President and CEO of Efficient Frontier, the current situation offers a unique opportunity for marketers as advertising budget cuts drop CPC's but the number of customers searching online rises. 

Rising ROI at a decreasing expense should ensure search ... Read More

I get a lot of inquiries from prospects and clients who are looking to grow their database.  These companies have made conscious effort and are willing to invest in acquiring new email addresses.  However, the process usually stops there.  My question to you is; now that you have the email address what are you going to do with it?  How do you convert that "hand raiser" to a purchaser?

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A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email's call to action (CTA).

The most commonly used call to action is still the inherently logical "Click Here" however testing proves that this all too common CTA isn't the best performer for your email.

Have you used this recently? If so, here is a short but pointed rationale for improving your call to action to engage more subscribers on your email list to click through to your website.

First it breaks with fundamentals of email marketing. For ... Read More