The main point of SEO is to attract the right visitors to a site. Understanding what kind of web visitors the website needs is paramount. Keyword selection is the starting point of the process. Google's Keyword Tool is an excellent resource. Google's accuracy and helpful suggestions show exactly what the measurable size of the existing Internet market is. Once you have developed a shortlist of keywords that best describe the site's offerings, you can start estimating the competition. Plug in the keywords and you can see who is in the competitive set that is already taking advantage of the Internet market.  There are dozens of factors as to why those top three sites are listed in the search engines. To measure keyword densit... Read More

Over the last several weeks, a number of Clients, business partners and friends have asked... if I hire a Google Analytics Consultant (like us), what kind of reports will I get? What do they look like? "We want something sexy." I was advised by a very large web based distribution company.Naturally, Clients will want to make the best choices when selecting an agency or Internet marketing company to service their analytics needs. Hiring a Google Analytics Authorized Consultant is a good starting place if you're interested in implementing the now number one analytics package on the web, Google Analytics. Internet Marketers will look at reference accounts and case studies, they will sometimes ask to meet the people.The common thread... Read More

I had a number of conversations this week with prospective clients that lead me to believe that the majority of small to mid-sized enterprises ($20 million to $1 billion in revenue) continue to be confused about internet marketing and email marketing.  It made me think: "When other major forms of media were introduced to the public, what was the adoption rate with advertisers?"  Television would probably be the most recent and comparable example.If nothing else, a cursory comparison is interesting and thought provoking.  In 1941 Bulova Watches spent $9 to buy time on the first advertising spot offered by NBC's New York station.  In today's dollars, that about $1,000.  Who wouldn't take that deal... Read More