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April 2009 Archives
Collecting the email address is just the first step.
By on April 17, 2009 7:56 AM
I get a lot of inquiries from prospects and clients who are looking to grow their database. These companies have made conscious effort and are willing to invest in acquiring new email addresses. However, the process usually stops there. My question to you is; now that you have the email address what are you going to do with it? How do you convert that "hand raiser" to a purchaser?
... Read MoreThis current decline, however, is the result of marketers, and the occasional Internet Marketing Company, not realizing the full potential of online display ads.
Initially, onl ...
Whenever the economy takes a slide, the marketing department of a given brand is one of the first to face a budget cut. How to maintain marketing effectiveness in the midst of a budget cut is one of the primary challenges of a brand's marketing arm. During the current economic downturn, the answer can come from an Internet Marketing Company in three forms: paid search marketing, search engine optimization and email marketing.
Paid search marketing is a cost effective means of maintaining or increasing marketing effectiveness while confronting ...
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SEMPO also provided some good news for any Internet Marketing Company by predicting spending on SEM will double over the next five years ...
Better Email Marketing with Stronger Calls To Action
By on April 1, 2009 2:36 AM
A strong Call To Action is critical to your email marketing success. Here are some ideas to help you get more from your next email marketing campaign by strengthening your email's call to action (CTA).
The most commonly used call to action is still the inherently logical "Click Here" however testing proves that this all too common CTA isn't the best performer for your email.
Have you used this recently? If so, here is a short but pointed rationale for improving your call to action to engage more subscribers on your email list to click through to your website.
First it breaks with fundamentals of email marketing. For ... Read More
The most commonly used call to action is still the inherently logical "Click Here" however testing proves that this all too common CTA isn't the best performer for your email.
Have you used this recently? If so, here is a short but pointed rationale for improving your call to action to engage more subscribers on your email list to click through to your website.
First it breaks with fundamentals of email marketing. For ... Read More
