Tracking your banner campaigns has become an incredibly valuable part of Google Analytics.  You now have the ability to track by source, medium, campaign, keyword, and content using Google's URL Builder.  This tool allows you to easily append tracking variables to your URLs.  Below are some guidelines for using these five dimensions:

Medium: Typically should be 'Banner'

Campaign: Use the name of your campaign. For example, 'Free Shipping'.

Keyword: The keyword field is not required, however I have found it extremely useful to include the size of the banner ad.  This way you will be able ...

 Email marketing, at first glance, seems simple and straightforward, and unfortunately, is often an afterthought for many marketers. However, when applied correctly, email marketing can be an incredibly cost effective means of dramatically increasing revenue. An Internet Marketing Company, such as Endai Worldwide, that specializes in email marketing can help increase the medium's effectiveness with effective planning.
 
No marketing message is effective if placed before the wrong audience. Database building is an important part of many ...

I recently homage and a visit to the Toys R' Us in Times Square in New York City.  I heard an awful lot of "because I want it" through the din as only kids can.  It was said so emphatically and with such conviction, but is of course followed with little to no reason supporting it. 

This reminded me of a conversation I had with a friend who was thinking of becoming an online marketing client, regarding SEO keyword selection.  Not particularly the child like tantrum part, but more the statement of "need" with limited planning and reason behind it.

While it's getting harder to find a marketer that has not adopted some level of search marketing religion, I am still amazed by the number of marketers without a serious initiative built upon an email marketing customer and prospect database.

High quality email marketing software is now available to every marketer on every budget at a low enough price point that you can't afford not to touch your customers and prospects several times a year at a minimum.

Couple this with the fact that the venerable search marketing keywords are continuing to soar in cost and competitiveness. Gone are the days (1998-2000) where search traffic was quite inexpensive, and the relatively few marketers that jumped in early ...

This past weekend I was at Atlantic City, New Jersey.  As I was walking around I realized that there is no better example of customer loyalty programs than in casinos.  These programs have such monikers as "Diamond Club", "7 Star Club", and so on.  Regardless of which casino's program it is, they are all based on identifying customer's usage and tracking over time.

I remember when I first started in the online marketing world, all the rage was this 4 letter acronym, NSEO.  This stood for Natural Search Engine Optimization.  As I was walking around the Barnes and Noble in the Internet Marketing section, I noticed that all the books were focused on SEO, Search Engine Optimization.  My ...

Anyone familiar with the cartoonist Rube Goldberg will understand that the more complex does not always equal more effective. The same is true with email marketing.

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Currently, there are several sites under the social media umbrella from Digg, Flickr and MySpace to Twitter, LinkedIn and Spoke. However, it seems Facebook is working hard to be the center of the social media universe.

Unless you are blissfully ignorant, chances are you've been affected by or at least have heard about the collapse of the stock market and the slowing global economy. Marketing is still essential, perhaps more so, during a recession; however budgets are being squeezed and many companies view marketing as an extracurricular activity. The recent emergence of the "new" media is a deluge of offerings and strategies competing for a marketers strained resources, but which route is the most effective use of those resources?

When speaking with clients about setting up a Google AdWords account, one topic that always causes confusion is 'Quality Score'.  The quality score of each of your keywords is often an important, but overlooked variable in your campaign.  Google explains Quality Score as:

"The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search que ...